Statement from NVIDIA.

" At GTC 2015, we highlighted the incredible contributions our academic partners make in every area of GPU computing: graphics, virtualization, high performance computing, data sciences to just name a few. To that end we would like to broaden the scope of our partnerships to recognize your growing contributions by changing the program name from "CUDA" to "GPU". "

As such the U niversity of Sheffield will now be referred to as a GPU Research Center.